On June 26, 2025, the 26th Hi & Fi Asia-China, the top event in the Asian health food industry, came to a successful conclusion. Themed "Midsummer Renewal, Breaking Boundaries for Coexistence", the Fi Innovation Awards for China were grandly announced at the award ceremony on the evening of June 25.

Ascend Megabio, with its revolutionary flavor improvement product - NeverBitter™ flavor improver, stood out from hundreds of innovative enterprises worldwide and successfully won the "Food Technology Innovation Award" from Food Technology!


This award not only showcases Ascend Megabio's technological innovation prowess but also establishes a new benchmark for Chinese food enterprises to ascend to the global stage. As the "Healthy China 2030" strategy progresses, leveraging technological innovation to drive the food industry's upgrade is emerging as the industry's guiding principle. With its pioneering technological edge and keen market acumen, Ascend Megabio continues to deliver a "healthier, tastier" dining experience to consumers worldwide, composing a fresh chapter in China's food technology innovation narrative!

Take awards as a starting point, and scale new heights!