On June 24, 2025, the 26th Hi&Fi Asia China, a grand event in the Asian health and functional food industry, was held at the Shanghai National Convention and Exhibition Center. As an innovative pioneer in the field of functional food ingredients, Ascend Megabio has launched three major technological solutions under the theme of "Technological Innovation · Delicious Boundless": "Low GI Blood Sugar Control", "Weight Management", and "Flavor Improvement". It has also introduced multiple concept products, attracting the attention of many industry experts, brand owners, and media.

Innovative Technology Release

The possibility of redefining healthy food

Revolutionary low GI product solution

Tang Aijian^®： It is an excellent blood glucose regulator that significantly reduces the glycemic index (GI) of high carbohydrates without changing normal dietary habits. The dual mechanism of action of the patented formula (metabolic enzyme inhibition+blood glucose response regulation) achieves the low glycemic index claim of the product. At the same time, it does not affect the original flavor, taste, and texture of the product, and no new flavors are introduced.

Excellent body control product solution

Gua Youle^®: Through breakthrough fat-blocking technology, it inhibits lipase activity, regulates triglyceride levels, and reduces fat absorption. Additionally, through physical 3D technology, it efficiently encapsulates oil and fat particles, enabling the smooth transportation of excess oil and fat ingested into the body out of the body, preventing fat accumulation, and thus effectively preventing obesity. It provides an "invisible protective shield" for people with high-fat diets.

Innovative flavor solutions

NeverBitter™ Flavor Enhancer: It is a "flavor improvement master" that efficiently masks undesirable flavors such as bitterness and astringency, with excellent universality and targeted selectivity. While efficiently masking undesirable flavors, it also highlights the taste quality of the product, bringing more possibilities to food innovation.

UltraSmoothy^® flavor enhancer: It is especially suitable for dairy and coconut products. A small amount of addition can significantly enhance the characteristic flavor and mellow taste of food and beverages, improving the taste quality of the product.

Conceptual Tasting

The perfect fusion of health and deliciousness

"Blood sugar-friendly" baking experience station

Ascend Megabio created a "No-Burden Baking Experience Zone" at the exhibition site, where displayed low-GI bread, biscuits, and other products attracted visitors to stop and taste. The baked goods using Tang Aijian^® achieved blood sugar-friendly characteristics while maintaining traditional deliciousness. After tasting on site, several professional visitors said that the improved products were comparable to conventional products in terms of softness, aroma, and sweetness levels, truly achieving an innovative breakthrough of "healthy without sacrificing deliciousness".

Healthy Special Drink Tasting Area

"Plum", "charcoal", "green": Green tea and green plum drink, the freshness of "plum", "complete", "plum", and "over".

Selected high mountain green tea from Fujian, with a refreshing and crisp aroma; paired with Zhao'an green plum juice, featuring a golden ratio of sweetness and sourness. Neverbitter™ flavor enhancer perfectly balances the bitterness of green tea and the sourness of green plum juice, resulting in a longer-lasting aftertaste and a more layered deliciousness.

"Peptide", "Mo", "Shen" - Plant Energy Replenishment Drink

When the wisdom of Eastern ginseng meets the vitality of Western guarana, "Peptide", "Mo", and "Ginseng" bring a revolutionary plant energy supplement solution! Through NeverBitter™ flavor improvement technology, the natural bitterness of ginseng, soy protein peptides, and guarana is perfectly masked, creating a new generation of plant energy functional beverage with "full energy and no bitterness".

B+product

Gua You Le^® Nutrient Powder: Efficiently controls fat intake and metabolism, effortlessly maintaining weight and body fat. Consume with meals, and enjoy "thinness" without altering your dietary structure.

Tang Aijian^® Nutrient Powder: Stabilizes blood sugar, delays carbohydrate absorption, and reduces blood sugar fluctuations. Consume with meals to easily stabilize blood sugar without changing your diet structure.

Scientific formula, precise nutrition, help you easily control blood sugar and weight, embrace a healthy body!

Ascend Megabio has been shortlisted for a prestigious Fi award

Scientific and technological innovation and sustainable development are recognized

In the recently announced shortlist for the 2025 Fi Innovation Awards, Ascend Megabio, with its industry-leading technological strength and green technology, has been selected for the core award of "Food Technology Innovation Award" for its NeverBitter^TM flavor improver, making it one of the most prominent Chinese enterprises at this exhibition.

Discuss the future together

During the exhibition, Ascend Megabio engaged in in-depth discussions with global industry partners, exploring multiple perspectives around the three major trends of functional food innovation, clean label, and sustainable nutrition. On the first day of the exhibition, we not only reached cooperation intentions with more than 30 companies, but also further consolidated our leading position in the field of functional ingredients by showcasing innovative achievements such as low GI solutions and flavor regulation technology. In the future, we will continue to drive industry development through technological innovation and work with our partners to create a new future of "technology empowering healthy and delicious food".