The Health & Fitness Ingredients Shenzhen (Hi & Fi Shenzhen) is one of the globally renowned food ingredients exhibitions, bringing together high-quality suppliers of healthy natural ingredients, health food ingredients, animal and plant extracts, functional raw ingredients, tea beverage ingredients, food additives, etc., to showcase new products, technologies, and achievements to a wide range of professional visitors. Additionally, the Shenzhen Health and Catering Industry Processing and Packaging Exhibition will be held concurrently, achieving full coverage of the supply chain from raw materials to packaging in the broader health industry.

Ascend Megabio has been awarded the Star Health Ingredient Award

Ascend Megabio was invited to participate in the 2024 HIG special event "Hi Health Happy Hour - Health and Nutrition Exchange Salon". During the event, the Ascend Megabio team engaged in extensive and in-depth exchanges with individuals from the health industry both domestically and internationally. We shared the latest research findings, explored industry trends, and had lively discussions on hot issues in the field of health and nutrition. Ascend Megabio was awarded the "Star Health Ingredient Award" for its excellent product quality and innovative spirit. This honor not only recognizes the hard work of our team but also affirms our commitment to promoting the development of the health and nutrition industry.

Part 1   Neverbitter™ - A New Trend in Flavor Improvement

Relying on synthetic biology technology, Ascend Megabio's patented product - NeverBitter™ flavor improver made a stunning debut at the HIG exhibition. Due to its unique molecular structure, it can effectively mask undesirable flavors of products, such as the bitter and astringent taste of ginseng and tea, the aftertaste of natural sweeteners, and the sourness of yogurt. It garnered widespread attention at the exhibition and attracted numerous professional visitors and exhibitors for inquiries.

Ginseng Plant Energy Drink - Unleash Vitality, Indulge in Sweetness

At this exhibition, Ascend Megabio showcased its latest development, a ginseng plant energy drink. This beverage utilizes ginseng as its primary energy concept, and incorporates guarana and various vitamins. It uses natural sweetener stevia to partially replace white sugar, aiming to demonstrate to consumers our achievements in flavor improvement within the field of plant energy drinks. NeverBitter™ effectively masks the bitterness of ginseng and the aftertaste of natural sweeteners, and modifies the unpleasant flavors of guarana and other vitamins, enhancing the product's flavor and palatability.

Kudingcha - No More Bitter Taste, Health Comes Easily

In addition to the ginseng plant energy drink, Ascend Megabio also brought Kudingcha as another highlight. Kudingcha is favored for its rich nutritional value, but its traditional bitterness often deters some consumers. To address this, Ascend Megabio utilized its unique NeverBitter™ ingredient to effectively mask the bitterness of Kudingcha while retaining its original nutritional value and unique flavor. At the exhibition, visitors tasted Kudingcha with the addition of NeverBitter™ flavor improver and expressed high recognition for its taste and effect.

Part 2: Tang Aijian® Sugar Control Treasure - Effective in Stabilizing Blood Sugar, Leaving You Calm

The newly launched low GI solution aims to meet the growing demand of modern consumers for healthy eating. Low GI foods can effectively slow down blood sugar fluctuations, which is of great significance for preventing diabetes, controlling weight, and improving overall health. Against this backdrop, Tang Aijian® Sugar Control Treasure, as an innovative health ingredient, has been cleverly integrated into daily high-carbohydrate diets due to its efficient blood sugar regulating function. During the on-site tasting session, many visitors expressed surprise after tasting, believing that these low GI products not only taste excellent but, more importantly, provide them with a new choice for healthy eating. One visitor commented, "I have always been very focused on dietary health, but often find that healthy foods taste monotonous and unpalatable. The toast and biscuits made by Tang Aijian that I tasted this time are not only delicious but also worry-free regarding blood sugar issues, which is truly a pleasant surprise!"

Part 3: Chicken Coating Series - New Definition of Oil Control

Ascend Megabio's fried chicken products, made using its coating powder series on site at the conference, attracted the attention of attendees. For the first time, it has added a patented oil-controlling factor to its coating powder series. Due to its unique three-dimensional structure, the oil-controlling factor encapsulates oil, reducing the amount of oil absorption during frying. It also effectively controls the oil release of fried products after preparation, thus giving the products better crispiness and less residue, further enhancing the eating experience.

In addition to the displayed samples, Ascend Megabio's foam stabilizers, emulsion stabilizers, and other products also garnered significant attention from numerous on-site professionals, fully showcasing Ascend Megabio's rich product portfolio and brand image.

With the conclusion of the HIG exhibition, the 2024 annual exhibition event organized by Ascend Megabio will also come to a successful end. Reflecting on the 24-year history of the exhibition, Ascend Megabio has meticulously prepared every event, showcasing the company's professional strength and influence in areas such as specialty raw materials and innovative solutions, and striving to provide the best service experience for exhibitors and global customers both at home and abroad.

In the future, Ascend Megabio will continue to innovate and bring new ideas, adhering to the corporate vision of "enjoying a healthy and beautiful life without changing lifestyle", and providing higher-quality products and services to customers and consumers both domestically and internationally.

Ascend Megabio looks forward to a more exciting 2025 with you!