FFI 2025 | Ascend Megabio's NeverBitter flavor improver wins the Food Maker Award

Release time:2025.06.03 Browse:130 | Ascend Megabio

On May 29-30, the 7th FFI 2025 Food Formulation Innovation Forum, hosted by "Food Miles", was successfully held in Guangzhou. Over 600 traditional food enterprises, pharmaceutical and healthcare/big health food enterprises, ODM/OEM, and more than 60 authoritative experts from both domestic and international backgrounds gathered to discuss food formulation innovation. Ascend Megabio participated in this grand event with innovative products and cutting-edge technologies.


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During the forum, the awarding ceremony for the winning and finalist innovative works of the 5th Food Formula Innovation SHOW·Panpan Food Cup was held in a grand manner.


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Ascend Megabio's NeverBitterTM flavor improver has been awarded the Food Maker Award TOP20. This "flavor improvement master" is highly effective in masking undesirable flavors such as bitterness and astringency, and exhibits excellent universality and targeted selective masking ability. While effectively masking undesirable flavors, it can significantly enhance the product's own flavor and overall likability.

Meanwhile, Ascend Megabio Tang Aijian® has been selected as a finalist for the 2025 Innovation Award. This is an excellent blood glucose regulator that significantly reduces the GI value (glycemic index) of high-carbohydrate foods without altering normal dietary habits. It aims to provide a scientific and healthy sugar control solution for people who consume high-carbohydrate foods.


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The two-day forum came to a successful conclusion, and Ascend Megabio gained a lot from it. We are more determined to delve deeper into the field of food innovation, serving more customers in areas such as food flavor improvement and low GI. We look forward to working with our partners to jointly promote the health, nutrition, and functionality of food, and to empower the food and health industry towards a better tomorrow, contributing to a healthy life for humanity.